If you’ve ever thought learning design was too hard or only for “creatives” I’m here to prove you wrong.
With 15+ years of experience across different industries, I share practical, real-world UX insights to help you improve your design skills, faster than you think.
Join now and get my free ebook What my son taught me about UX to start learning today.
Another “design” newsletter?
It’s 2025—anyone can design and launch a business in hours with tools like Wix, ChatGPT, or Canva. But making something great? That’s another story.
From redesigning websites and improving user flows to making design drive sales, I share practical insights to help you understand design processes and make better decisions.
There are no difficult words or confusing diagrams here. Just simple, relatable stories—ideas and actions you can apply right away to create something truly great.
Here you’ll learn:
The real processes behind great ideas and solutions (it’s not magic, trust me).
Tips to get unstuck when you’re facing that impossible design challenge.
How the right copy at the right moment makes your design actually work.
How classic UX principles apply to offline businesses, because not everything is digital (yet).
That you can design, too.
What my son taught me about UX with this ebook.
And who am I?
Hello there, I’m Rafa, and I’m a designer.
I’m not a superhero. But I’ve helped designers grow and businesses sell more through better user experience.
After working with companies across different industries, I’ve realized:
The basics of design aren’t just for designers.
Anyone can learn to use design to grow and sell more.
There is a better way to teach design.
That’s why I created this newsletter.
To make practical design knowledge accessible and understandable for everyone.
And that’s why I wrote an ebook:
“What my son taught me about UX“
Get it here: